Posts Tagged ‘ActiveRain

30
Apr
13

Social Media and our Title Company

social media

Social Media…”living in the now”…these are all familiar terms to those embracing the newest trends among the internet and broadband alike. But certain terms like impersonal and generational also tag along with it. This is our opinion on Social Media and how it relates to our business.

Let’s get into the Pros and Cons if you will. If you ask me, it has almost become a necessary evil for business owners to dedicate some amount of time to Social Media. An evil in that Social Media, to be successful, is time consuming and if not done right can deter business, but necessary in that without social media, your business could be missing a wide range of clientele and a vast need for the “now”.

At Title Junction we have embraced, Facebook, Twitter, Linkedin, Google+ and ActiveRain as our main focus among the Social Media sites. First let’s take on the uber-sites, Facebook and Twitter. The pros of each different, but equally effective. Facebook, the un-doubtably the more social of the two is a great way to show a more personal side of our team at Title Junction…posting networking pictures and fun status updates allows a more relaxed environment for connections to occur. Opposite the spectrum is Twitter, directed more towards the informational junkie, it is a great way to prove ourselves valuable by posting interesting and useful topics and thus increasing followers. With both of these proving successful for our business, we have also observed the downside or “cons” to each site among other users. One being the slippery slope of becoming too “social”. When picture updates become too risky and twitter updates show to be invaluable, it often repels business, and defeats the purpose. This leads us to Linkedin and Active Rain, both completely different, but respectively worth while. We would define Linkedin’s purpose to be completely business…it is a great hit on Google for hopeful clients to get in touch with us, with email and all of our contact information listed directly on our profile. But it is equally ineffective when it comes to relationship building; we find a minimum of contact interaction and a lack of user interest. Finally there is Active Rain, most beneficial is the ability for us to target a specific crowd and relate to each blog and user for our common interest, Real Estate. It is fantastic to see Active Rain now adding links to Twitter and outside blogs, truly embracing the power of connectivity. As I conclude, my final opinion is optimistic; I look forward to the future of business and Social Media.

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Jennifer Ferri, Owner

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