Posts Tagged ‘twitter

30
Apr
13

Social Media and our Title Company

social media

Social Media…”living in the now”…these are all familiar terms to those embracing the newest trends among the internet and broadband alike. But certain terms like impersonal and generational also tag along with it. This is our opinion on Social Media and how it relates to our business.

Let’s get into the Pros and Cons if you will. If you ask me, it has almost become a necessary evil for business owners to dedicate some amount of time to Social Media. An evil in that Social Media, to be successful, is time consuming and if not done right can deter business, but necessary in that without social media, your business could be missing a wide range of clientele and a vast need for the “now”.

At Title Junction we have embraced, Facebook, Twitter, Linkedin, Google+ and ActiveRain as our main focus among the Social Media sites. First let’s take on the uber-sites, Facebook and Twitter. The pros of each different, but equally effective. Facebook, the un-doubtably the more social of the two is a great way to show a more personal side of our team at Title Junction…posting networking pictures and fun status updates allows a more relaxed environment for connections to occur. Opposite the spectrum is Twitter, directed more towards the informational junkie, it is a great way to prove ourselves valuable by posting interesting and useful topics and thus increasing followers. With both of these proving successful for our business, we have also observed the downside or “cons” to each site among other users. One being the slippery slope of becoming too “social”. When picture updates become too risky and twitter updates show to be invaluable, it often repels business, and defeats the purpose. This leads us to Linkedin and Active Rain, both completely different, but respectively worth while. We would define Linkedin’s purpose to be completely business…it is a great hit on Google for hopeful clients to get in touch with us, with email and all of our contact information listed directly on our profile. But it is equally ineffective when it comes to relationship building; we find a minimum of contact interaction and a lack of user interest. Finally there is Active Rain, most beneficial is the ability for us to target a specific crowd and relate to each blog and user for our common interest, Real Estate. It is fantastic to see Active Rain now adding links to Twitter and outside blogs, truly embracing the power of connectivity. As I conclude, my final opinion is optimistic; I look forward to the future of business and Social Media.

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12
Feb
13

It’s that time of year again…TAX SEASON!

IRS logoThe Internal Revenue Service opened the 2013 filing season by announcing a variety of enhanced products and services to help taxpayers prepare and file their tax returns by the April 15 deadline.

New and expanded services for taxpayers this year include a redesigned IRS.gov web site that’s easier to navigate and improved service options, including more video-conferencing assistance sites and additional social media tools. In addition, the IRS has stepped up its enforcement efforts to protect taxpayers from refund fraud and identity theft.

This year, taxpayers have until Monday, April 15, to file their 2012 tax returns and pay any tax due. The IRS expects to receive more than 147 million individual tax returns this year, with about 75 percent projected to receive a refund.

Last year for the first time, 80 percent of all individual returns were filed electronically. E-file, when combined with direct deposit, is the fastest way to get a refund. Last year, about three out of four refund filers selected direct deposit.

Did you know about FREE FILE?

Through IRS.gov, taxpayers can access Free File, which provides options for free brand-name tax software or online Fillable Forms plus free electronic filing. Everyone can use Free File to prepare a federal tax return. Taxpayers who make $57,000 or less can choose from about 15 commercial software providers. There’s no income limit for Free File Fillable Forms, the electronic version of IRS paper forms.

Apps and Social Media

For the third year, the IRS will offer IRS2Go, its smartphone application, which enables taxpayers to check on the status of their tax refund and obtain helpful tax information. The IRS2Go app is available for both, Apple and Android users.

YouTube, where viewers can watch more than 100 short, informative videos.

The IRS also has several twitter feeds available for taxpayers @IRSnews.

For the 2013 filing season, the IRS has added Tumblr to its list of social media platforms.

Where’s My Refund?

Even with the Jan. 30 opening of the tax season, the IRS expects to issue refunds within the usual time-frames  Last year, the IRS issued more than nine out of 10 refunds to taxpayers in less than 21 days, and it expects the same results in 2013.

After taxpayers file a return, they can track the status of the refund with the “Where’s My Refund?” tool available on the IRS.gov website.

To use the “Where’s My Refund?” tool, taxpayers need to have a copy of their tax return for reference. Taxpayers will need their Social Security Number, filing status and the exact dollar amount of the refund they are expecting.

 




Jennifer Ferri, Owner

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